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LEGO has expanded into many different areas, and one of the most popular and lucrative is theme parks. In 1978, the mini figure was launched, bringing pretend play to the world of LEGO. To appeal to a wider range of ages, the company introduced the LEGO Duplo brick, a larger brick for younger children, and in 1977, it launched the Technic series, which provides more complex components for older children. The LEGO wheel, introduced in 1962, enabled children to make their own cars and trains.
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Innovation in the LEGO product line enabled the company to expand and reach new markets. It has been named “Toy of the Century” not just once, but twice. Despite its reputation as the bane of every barefoot parent’s existence, the LEGO brick offers unlimited opportunities for creative play. In 1958, the company introduced the interlocking brick that the company is now known for. By 1949, the company had introduced the “Automatic Binding Brick” which was the forerunner of the LEGO we know today. Plastic Toys Are the Wave of the Futureīy the late 1940s, the company added plastic toys to its product line.
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Early products included toy ducks, cars, yoyos, airplanes and one of the company’s mainstay toys, trains. Kristiansen focused on toy production, calling his company LEGO, a word which, in addition to being a contraction of the Danish words for “play well,” also means “I put together” in Latin. His family didn’t agree that making toys would provide a living, but he proved them wrong. Kristiansen read a magazine article about manufacturing products that were easily marketed, including toys.